#HIBERNOT
Land Rover owns winter driving, so continuing with the #HIBERNOT theme, a winter photography competition was just what Land Rover owners need to inspire them to get outdoors, and use their vehicles in the conditions they were designed for.
The lucky winners photographs would appear in a limited edition coffee table book #HIBERSHOTS
LAND ROVER DEFENDER
Not all good things come to an end. So I made sure that when the Defender was discontinued, whether promoting competitions, or selling accessories, the Defender remained as much a part of the Land Rover story, that it had always been.
LAND ROVER RETAIL/DEALER NETWORK
At LIDA I set up a dedicated Land Rover hub to manage and oversee all the retail CRM work. We delivered high standard, fast turnaround work to over 100 retailers/dealers throughout the UK. The hub was such a success, we changed the way our agency operated and introduced four LIDA Families based on the Land Rover hub innovative ways of working.
porsche
OTHER automotive EXPERIENCE:
Porsche. Mini. Jaguar. Vauxhall. Renault. Mercedes.