Tourettes action
I conceived this idea having had emails full of swear words rejected, when I sent them to a friend working at a bank.
The email was designed to break through corporate firewalls and raise awareness for the Tourettes Action Charity. The upside down type is not filtered out by spam filters - it is actually made from existing symbols that are embedded in the typefaces on all computers.
The campaign won numerous prestigious advertising awards.
UNICEF
One of the bravest charity accounts I had the pleasure to work on. Predominantly a below the line, hard working direct response account, but with a client who always believed in the power of great creative.
friends of the earth
I did this print ad for Friends of the Earth. Years later VW did a TV campaign with the same concept. Interestingly the CTA is a phone number as there was no internet at the time.
other charity experience:
Unicef. Alzheimers Society. Miscarriage Association. NSPCC. Friends of the Earth. The Samaritans. Aids Concern.